Stone & Lever Consulting

Grow Your Franchise Business Without Losing Control

We help you acquire more paying customers, get more production from your staff, and make each franchise location more profitable.

More sales from your existing traffic, better margins, and fewer day-to-day decisions that depend on you.

Made for single and multi-unit franchise owners in food service, retail, fitness, automotive, personal care, and residential and commercial services.

Turn Local Demand Into More Paying Customers

We help your employees turn more calls, walk-ins, and online inquiries into bookings, orders, and sales. We train your team to respond quickly, present your brand’s approved offers, and close. For businesses that rely on appointments or estimates, we build first-call booking and follow-up into your sales process.

More paying customers and more revenue from the calls, visits, and inquiries your franchise already receives.

Make Every Location More Profitable

We break down your location-level profit and loss statements so you can see what you keep after payroll, product and material costs, royalties, advertising contributions, rent, and other operating expenses. We use those numbers to set cost targets, reduce inventory waste, and build labor budgets around your sales volume.

Lower controllable costs and better margins

Get More From the People You Already Pay

We figure out how much time your employees need to serve customers, fulfill orders, or complete jobs and create production and capacity targets by role and location. We use those targets to build staffing schedules around customer demand. This often means you can handle more business with the people you already employ, so you spend less to make more.

Your team serves more customers before you add another salary, and you hire in time to keep growing without sacrificing service or increasing wait times.

Get Better Results From Your Staff

We define the core functions of each role in your business and spell out exactly what each person is responsible for. We build on your franchisor’s operating procedures and create SOPs for the daily responsibilities your team needs to carry them out. Your employees know what they need to accomplish during each shift and who handles customer issues, inventory, scheduling, and follow-up.

We set measurable standards for each role and train your managers to compare actual performance against those standards and provide feedback in real time.

Your employees perform consistently, your managers resolve problems sooner, and your locations make more money.

Increase Revenue From the Customers You Already Have

We help you increase your average sale and bring customers back more often using the products, services, and programs your franchise already offers. We train your staff to sell approved add-ons and upgrades as part of the original purchase. For brands with memberships, recurring services, or loyalty programs, we build enrollment, rebooking, and renewal follow-up into your sales process.

Larger purchases and more repeat business.

Make the Most of the Levers You Actually Control

We build your growth plan around the decisions you can make within your franchise agreement and brand standards. We account for required brand-fund contributions, advertising co-op obligations, and local advertising commitments. Where you control local spending, we track which approved campaigns produce paying customers and put more of your budget behind the ones that produce revenue.

We also account for your pricing rules, approved-vendor requirements, and operating standards before recommending changes to how you sell, buy supplies, schedule staff, or serve customers.

More revenue from the marketing you control and better margins from the operating decisions you can change.

Open Your Next Location Without Weakening the Ones You Have

We budget for opening costs and the cash your new location needs while sales build. We also plan hiring and training before you transfer experienced employees, so you have replacements ready to take over their responsibilities. Your new location opens with a prepared team, while your existing locations keep the people and operating cash they need to serve customers and produce revenue.

You open your next location with a prepared team while your existing locations keep the staff and operating cash they need.

Hire Better People

We help you make better hiring decisions by teaching you and your managers how to interview candidates. We teach you how to use open-ended questions, structured follow-ups, and specific prompts to understand how someone communicates with customers and coworkers, follows procedures, handles busy shifts, and responds when something goes wrong. We also provide interview questions, decision trees, and follow-up prompts your managers can use when a candidate’s answer raises a concern or deserves a deeper look.

Less time wasted hiring and replacing people, more productive employees, and more revenue produced for every salary you add.

Enjoy Being an Owner

By the end of our engagement, fewer day-to-day decisions will need your attention and involvement. You can focus on growing your business, spend time with your family, or step away knowing your managers and staff can run daily operations without you directing every step.

You spend more time leading your business and less time managing every part of it.

I'm ready to grow